How it works

From first call to
live widget — same day.

Here's exactly what happens from the moment you reach out to the moment your customers start seeing payment estimates — and you start getting paid.

The dealer journey

What happens after you reach out

1
Application
You apply to become a BNCpay dealer
Reach out and we'll send you a short application to learn about your business, what you sell, and your typical customer. This helps us configure the right financing terms for your account and make sure it's a good fit.
2
Approval
We review and approve your account
Once approved, we set up your vendor account — your financing terms, minimum amount, factor rates, and payment details so we can pay you directly. We configure everything on our end before sending you anything to install.
3
Snippet generation
You get a custom embed code
We generate your platform-specific snippet — customized with your brand, terms, and application URL. You get a product page snippet and a cart page snippet, along with step-by-step installation instructions for your platform.
4
Installation
Paste it in and go live
For most platforms — Shopify, Webflow, Squarespace — installation takes under 10 minutes. You paste one block of code below your product price and you're live. If you run into anything, we're available to help.
5
Ongoing
Your customers apply — you get paid
Every customer who visits your product page sees the monthly payment estimate. When they apply and get approved, BNC Finance pays you directly for the equipment. You close the deal, we handle the financing.
The customer experience

Five steps from browsing to applying

🌐
Lands on your page
Browses your product like normal
👀
Sees monthly estimate
Widget shows "As low as $X/mo"
🖱️
Clicks Apply
Opens pre-filled application
📝
Submits
BNC Finance receives the application
Approved
You close the deal
FAQ

Common questions

Is BNCpay for consumer financing or business financing? +
Business financing only. BNCpay connects your customers to commercial equipment financing through BNC Finance. Your customers need to be purchasing equipment for business use — contractors, farms, operators, companies. We don't offer consumer loans or personal retail financing.
Do I need to be approved to use BNCpay? +
Yes. We review all dealers before setting up an account. This is because we pay you directly when your customers get financed — so we need to verify your business and set up payment details before you go live. The process is straightforward and typically takes just a few days.
How do I get paid? +
When a customer applies through your widget and gets approved, BNC Finance pays you directly for the equipment. You don't collect payments from the customer — that's handled between them and BNC Finance. Your job is to deliver the equipment; we handle the rest.
What types of equipment qualify? +
Any commercial equipment purchased for business use — agricultural machinery, construction equipment, landscaping, commercial vehicles, industrial machinery, printing equipment, restaurant equipment, and more. Minimum order value is $500. If you're unsure whether your category qualifies, reach out and we'll tell you quickly.
What does it cost? +
There is no upfront cost, setup fee, or monthly subscription. BNC Finance earns through the financing transactions — not by charging dealers. Reach out to confirm current terms for your situation.
How long does it take to go live? +
Once your account is approved, installation is typically the same day. We send you the snippet and installation instructions — for Shopify and Webflow, most dealers are live in under 10 minutes. If you need help, we're available for a quick call to walk you through it.
Do I need a developer? +
No, for most platforms. On Shopify, Webflow, and Squarespace you paste a snippet into a designated area in your admin — no code knowledge needed. For WooCommerce or custom sites a developer can help, but it's often not required.
What happens when a customer clicks the button? +
They're taken to a commercial financing application through BNC Finance — either in a new tab, a modal overlay, or the same tab (your choice). The application is pre-filled with the product name, price, and monthly estimate so the customer doesn't have to re-enter anything.
What platforms does BNCpay work on? +
Shopify, WooCommerce, Webflow, Squarespace, and any custom HTML site. We generate a platform-specific snippet for each dealer — so the code is already tailored to how your platform works.

Still have questions?
Let's talk.

No commitment, no upfront cost. Book a free call and we'll walk you through everything.