Home Features How It Works Integrations Industries Become a Vendor
How it works

From vendor approval to
closed deals — in one day.

BNCPay plugs equipment financing directly into the tools your sales team already uses. Here's exactly what happens from the moment you apply to the moment your customers see live payment estimates.

HubSpot CRM Shopify BigCommerce Webflow Any website
What is BNCPay

The financing integration layer for equipment vendors

BNCPay isn’t a lender, and it isn’t one more app to log into. It’s the layer that plugs B2B equipment financing into the systems you already sell and close deals in — your CRM, your online store, your quotes and invoices, and your in-person sales. Your business customers see a monthly payment and apply in one click; BNC Finance handles the credit decision and the funding.

🧩
Not a lender — a layer
You stay the vendor. BNC Finance is the lender and handles every credit decision and funding.
Live the same day
Approved vendors connect a channel and start showing payments and capturing applications the same day.
💸
Free for vendors
No setup fees, no subscription, no commissions. BNCPay earns on the financing, not on you.
The integration layer

One financing layer, everywhere you sell

Wherever your buyers are — in your CRM pipeline, on your website, reading a quote, or standing in your showroom — BNCPay puts a monthly payment and a one-click application in front of them. You connect the channels you use; we handle the financing infrastructure behind all of them.

🔗
Live
Inside your CRM
A financing calculator card lives in every HubSpot deal record. Your rep sees a live monthly payment and sends a pre-filled application link to the customer — without ever leaving the deal.
HubSpot CRM
🛒
Live
On your website & store
One embed snippet puts live monthly payment estimates on your product and quote pages. Business buyers apply in one click — no redirect, no re-keying.
Shopify · WooCommerce · BigCommerce · Webflow · any site
🧾
Live
On your quotes & invoices
Add a financing snippet to your HubSpot quote templates and every quote you send automatically shows an “as low as $X/mo” payment, calculated from the quote total. QuickBooks invoicing is coming next.
HubSpot Quotes
📍
Live
In the showroom & field
Generate a QR code for a brochure or trade-show display, or use the mobile BNCPay calculator on the sales floor to quote payments on the spot.
QR codes · field calculator
For vendors

What happens after you apply

Getting approved and going live is straightforward. Most vendors complete setup the same day their account is activated.

1
Apply
Tell us what you sell and who your customers are
Fill out the vendor application — your business info, the equipment categories you sell, and your typical deal size. This lets BNC Finance configure the right financing terms for your account and confirm your equipment qualifies. B2B sales only: your customers must be businesses buying equipment for commercial use.
2
Approval
We configure your account and send you portal access
Once approved, BNC Finance sets up your vendor account — your financing terms, factor rates, and direct payment details so you get paid when your customers fund. We send you access to your BNCPay vendor portal, which is your control center for everything that follows.
🔑 You receive access to your self-service vendor portal
3
Setup
Connect your tools in minutes — no developer needed
From your vendor portal, connect your sales channels with one click or one snippet. Connect HubSpot via OAuth in a single click. Paste your embed snippet into Shopify, BigCommerce, Webflow, or any website — most vendors are live in under 10 minutes. Your widget is automatically branded and configured with your approved financing terms.
⚡ HubSpot connects with a single OAuth click
4
Live
Your customers see live monthly payment estimates
Once connected, the BNCPay widget appears on your product pages and inside your HubSpot deal records. Customers see real monthly payment estimates based on your financing terms — before they even ask about price. Your sales reps can send financing application links directly from HubSpot without leaving the deal view.
5
Get Paid
Customer funds — BNC Finance pays you directly
When a customer is approved and signs their financing agreement, BNC Finance pays you directly for the equipment. You are not the lender — you have no collection risk. Deliver the equipment, receive payment. BNC Finance handles the customer's monthly payments from there.
💳 You get paid directly by BNC Finance on funding
For your customers

What the buyer experience looks like

Your customers apply for business financing in minutes — no branch visit, no fax, no phone call required.

💰
See payment estimate
Live monthly payment shown on your product page or HubSpot quote
📋
Click to apply
Short business financing application — takes about 3 minutes
Fast decision
BNC Finance reviews and responds — typically within one business day
✍️
Sign digitally
Approved customers sign financing documents electronically
📦
Equipment delivered
You deliver; BNC Finance pays you. Customer makes monthly payments.
Vendor portal

Everything you need in one place

Every approved BNCPay vendor gets a self-service portal. No support ticket needed to update your widget, generate a link, or connect a new tool.

🔗
Embed Widget Generator
Generate your custom embed snippet for Shopify, Webflow, BigCommerce, or any HTML site. Pre-configured with your approved financing terms.
🧩
HubSpot Integration
Connect your HubSpot account with a single OAuth click. The BNCPay financing card appears inside your deal records automatically.
📱
QR Code Generator
Generate financing QR codes for trade show booths, print ads, or equipment tags. Customers scan and apply on their phone.
✉️
Email Signature Blocks
Generate email signature callouts with your monthly payment estimate for your most common deal sizes. Every email becomes a financing touchpoint.
📄
Quote Financing Blocks
Add a formatted financing section to your proposals and quotes, showing estimated monthly payments alongside total price.
📊
Application Tracking
See all financing applications from your customers in one view — submitted, under review, approved, and funded — with deal amounts.
Integrations

Works where your team already sells

BNCPay connects to your existing sales stack — no custom development required.

🟠

HubSpot CRM

BNCPay's native HubSpot integration adds a financing card to every deal record. Reps can calculate monthly payments and send financing application links without leaving the CRM.

See the HubSpot integration →
🌐

Website Embed

Add a live payment calculator to any product page with a single snippet. Works on Shopify, BigCommerce, Webflow, Squarespace, WooCommerce, or any custom site.

See all integrations →
FAQ

Common questions

Who is BNCPay for?+
BNCPay is for equipment dealers and resellers who sell B2B — meaning their customers are businesses, not consumers. This includes dealers selling drones, medical and dental equipment, office and IT equipment, AV systems, industrial machinery, lab equipment, and more. If your customers are businesses buying equipment for commercial use, BNCPay was built for you.
Do I need to be approved to use BNCPay?+
Yes. We review all vendors before setting up an account. Because BNC Finance pays you directly when your customers get financed, we need to verify your business and configure payment details before you go live. The process typically takes a few business days.
How does my customer apply for financing?+
Your customer clicks the financing button on your website, inside your HubSpot deal, or on a quote you sent them. They fill out a short business financing application. BNC Finance reviews it and responds with a decision. Approved customers receive financing documents to sign digitally.
How do I get paid?+
When a customer is approved and signs their financing agreement, BNC Finance pays you directly for the equipment. You deliver the equipment; BNC Finance handles the customer's monthly payments. You are not the lender and carry no collection risk.
What does BNCPay cost for vendors?+
There is no setup fee, monthly subscription, or upfront cost for approved vendors. BNC Finance earns through the financing transactions. Reach out to confirm current terms for your equipment category.
How long does setup take after approval?+
Once approved, most vendors are live the same day. For HubSpot, it is a single OAuth click from your vendor portal. For Shopify, Webflow, or any website, you paste one snippet and you are live.
What equipment categories does BNCPay support?+
BNCPay supports commercial equipment purchased for business use — drones, medical and dental equipment, office and IT equipment, AV systems, industrial machinery, lab and scientific equipment, commercial fitness equipment, restaurant equipment, and more. Minimum financed amount is $5,000.
Does BNCPay work inside HubSpot?+
Yes. BNCPay has a dedicated HubSpot integration. Once approved, you connect your HubSpot account from your vendor portal with a single click. A BNCPay financing card appears inside your deal records, letting reps send financing applications and see payment estimates without leaving HubSpot.

Ready to add financing
to your sales process?

Apply today. Most vendors are approved and live within a few business days — with financing visible inside HubSpot, on your website, or both.